We’re always trying to change our businesses for the better. Whether strategic or not, we’re tweaking procedures, brainstorming ideas, and thinking about how to improve the bottom line.

In the last article, Your Company Is An Iceberg PT. 1/2, I compared your business to an iceberg. The top tip of icebergs are well defined and beautiful. The bottom bulk, hidden beneath the waves, is what guides the ‘berg. The well-defined tip is just along for the ride.

For change to really matter, we need to go deep. Let’s strap on the diving suit and take that journey together. Bring the flashlight; it’s dark down there.

(Click To Enlarge Infographic):


– ( “Iceberg” idea inspired by Rick Torben https://www.torbenrick.eu/ )